“RUN FREE: THE TRUE STORY OF CABALLO BLANCO”
TO PREMIERE IN AUBURN ON SEPTEMBER 22
“Run Free: The True Story of Caballo Blanco,” a feature-length documentary about ultra-running legend
Micah True, will screen at The Auburn Placer Performing Arts Center’s State Theatre in Auburn on
Tuesday, September 22 at 7 p.m. The one-night-only event is sponsored by Auburn Running Company.
Micah True, better known as Caballo Blanco – the White Horse – was the focal character of Christopher
McDougall’s 2009 best-selling book “Born to Run: A Hidden Tribe, Superathletes and the Greatest Race
the World Has Never Seen” about the Tarahumara Indians of northern Mexico. Also known as the
Rarámuri, or Running People, they are some of the best long-distance runners in the world.
Caballo Blanco was an enigmatic visionary who lived and ran with the Tarahumara after moving to
remote Copper Canyon in the 1990s, and who created the fifty-mile Copper Canyon Ultra-Marathon to
honor their running traditions and aid in their sustainability. Now in its thirteenth year, the race attracts
hundreds of local Tarahumara to the village of Urique to compete alongside some of the best runners in
the world. All race finishers receive five hundred pounds of corn, which the international runners
traditionally donate to the local Tarahumara, commemorating the spirit of sharing, or “kórima,” which is
a way of life among the natives of Copper Canyon.
The documentary is directed by Sterling Noren, a filmmaker from Seattle who met Micah True in 2009.
Most of the material for the film was recorded in the weeks leading up to the 2012 race. Shortly after
that race, Micah True disappeared in the Gila Wilderness of New Mexico during his daily run, prompting
ultra-runners from all over the country to drop everything and join in the search. His body was
recovered several days later, found on a trail in a deserted canyon by some of his friends.
“We wanted to tell the story of Micah True in a way that was exciting and authentic, so that viewers
could get a sense of what an amazing and inspiring person he was,” said Noren. “Micah’s vision lives on
and his legacy is honored in this film. The film shares Micah’s compelling message of love, hope and
kórima with the world while helping sustain the people and culture that meant so much to him. We’re
honored to be part of this project and are committed to keeping Micah’s mission alive.”
“Micah’s genuine passion for honoring the sacred running traditions of the Tarahumara people was the
essence of his being,” said Maria Walton, executive producer of the film and Micah True’s girlfriend at
the time of his death. “We made this film to share Micah’s vision of hope for the Tarahumara culture
and empower people everywhere with his joy of running.”
The 90-minute film recently won the 2015 Bud Greenspan Memorial Film and Video Award, presented
by the Track & Field Writers of America. In addition, the film also was named winner of the prestigious
Award of Excellence from the IndieFEST Film Awards, which recognizes film, television and new media
professionals who demonstrate exceptional achievement in craft and creativity, contributing to
profound social change. The IndieFEST Film Awards said of its latest winners, “The IndieFEST is not an
easy award to win. Entries are received from around the world from powerhouse companies to
remarkable new talent. The judges were pleased with the exceptional high quality of entries,” of which
Run Free was singled out for its creative excellence.
Most recently, the film was named the Best Documentary at the 2015 Arizona International Film
A percentage of the film’s profits, including from DVD sales, will go to benefit Norawas de Rarámuri
(Friends of the Running People), the non-profit agency founded by Micah True to preserve traditional
Tarahumara culture. Norawas de Rarámuri works to provide maize, non-GMO seed corn, and cash
awards for participating Tarahumara runners, both men and women alike. On this way, the organization
offers Tarahumara families nutrition during drought and support for a tradition of small farms necessary
to both physical and cultural survival.
Tickets for the event are $12 in advance at www.imathlete.com/events/runfree or $15 at the door the
night of the show. The State Theatre is located at 985 Lincoln Way in Auburn.
The Auburn Running Company, serving the endurance capital of the world since 2004, is located in
historic downtown Auburn at 833 Lincoln Way. For more information, go to
For more information about the film, go to www.runfreemovie.com.
For Immediate Release; for more information or to arrange interviews with principals of the film,
contact promoter Garry Harrington at firstname.lastname@example.org or 603-209-5010.